Fitspire Secures Pre-Series Funding to Drive Expansion Globally
Fitspire, a leading Delhi-based family health nutrition and protein supplement brand, has successfully raised $1 million in a bridge round, valuing the company at over INR 100 crore. The funding was led by Anant Agarwal, McDonald's India (North and East) promoter, alongside MM Agrawal Group (MMG) and angel investors from AKG Financials.
The fresh capital infusion will fuel Fitspire’s ambitious growth plans, including expanding its market presence, enhancing brand visibility, and launching innovative product lines under its 'House of Protein' umbrella. The brand is set to introduce a diverse range of protein-enriched products, including shakes, chips, bars, and fitness supplements, to cater to the growing demand for nutritious and convenient food options.
A Fast-Growing Leader in the Nutrition Sector
Founded in 2020 by Vipen Jain, along with Nidhi Jain and Hinah Sawhne, Fitspire has rapidly emerged as a key player in the protein health sector. The company specializes in vegan and vegetarian nutrition, offering solutions across various segments, including sports nutrition, essential vitamins, healthy snacking, and personal wellness, which anyone in the family could consume. The Delhi-based brand has offered a variety of ranges to cater to the protein solution for every age group. Fitspire’s commitment to making healthy eating more accessible and enjoyable has resonated strongly with consumers, leading to a remarkable 150% growth in sales this year.
Strategic Use of Fresh Capital
Speaking about the investment, Vipen Jain, Founder and CEO of Fitspire, said, “This funding marks a pivotal moment in Fitspire’s journey. Our mission is to revolutionize health and nutrition by making high-quality protein-based products available to all. With this investment, we plan to drive expansion across new product lines, strengthen our quick commerce capabilities, enhance offline business initiatives, and explore international markets.” Furthermore, he added, “We are planning to expand our ranges and introduce new & innovative ways of making high-protein nutrition more accessible, enjoyable, and tailored to modern lifestyles.”
The company aims to capture 2% of India’s total nutrition market, which is currently valued at approximately $11.85 billion and projected to grow to $28.70 billion by 2032.
Backed by Prominent Investors
Earlier this year, Fitspire had raised capital from notable investors, including the Jaipuria family office (Ruchirans-Anuraag), Sohil-Ashish Chand (LC Nueva Capital), Dheeraj Jain (Redcliffe Group), Amit Singhal (Fluid Ventures), Ivor Braganza (Next 5 Ventures Oman), and internationally renowned singer Sukhbir Singh. These strategic investments have further strengthened the company’s foundation and growth trajectory.
Future Roadmap
With the fresh funding, Fitspire plans to accelerate market expansion, build a stronger brand presence, and create new revenue streams. The company is focused on bolstering its ecosystem to meet the increasing demand for premium and plant-based nutrition products.
As Fitspire continues its growth journey, it remains dedicated to its vision of making fitness simple, accessible, and effective for individuals and families across India and beyond.