In the wake of health oriented supplements, sports nutrition market is gaining steam. According to research l, this market in India is worth `2,376 crore, expected to grow at 22.8% CAGR by 2023-24. Several international and Indian sports nutrition brands have sprung up in this steam, fighting for the attention of fitness enthusiasts.
The market comprises of three segments:
- Sports food
- Sports drinks
- Sports supplements.
Over the past of couple of years, there has been a rise in number of health-conscious customers. They look out for ways in adopting an active and healthy lifestyle around the globe.
In India as we evolve, Whey Protein, Whey Protein Isolate and several health oriented supplements are the prevalent form of nutrition that are helping consumers to perform better at every stage and this way sports nutrition will progress leading the market to contribute 70% to the overall consumption in this segment.
The Mintel Global new products database indicates a 65% growth in sports nutrition product launches in 2018, compared to the 2015-2017 period in India.
There is a huge market for sports supplements in India. However there are no trustworthy manufacturers or a major brand which becomes the biggest challenge for any consumer. You can never rely only on international brands when it comes to health a supplement which leaves traumatised and further charges more import duty charges and taxes.
In the sports nutrition category, imported products dominate the market by holding 80% shares followed by MuscleTech, Ultimate Nutrition, GNC & rest are contributed by domestic players such as MuscleBlaze (10%), Big Muscle and new entrants, namely Six Pack Nutrition, AS-IT-IS Nutrition, Proburst, Daaki, Proquest Nutrition and Avvatar
There is a lot of room to grow for honest and honourable Indians brands like Fitspire by Focussing on KEY Areas to overtake the imported brands.
FITSPIRE is an Indian brand. It was started in around 2018, with a strong focus on health and sports nutrition.
- We have been pioneers in terms of 100% vegan and vegetarian health supplements in India.
- We clings strictly by providing premium quality health and sports supplements that are nutrient dense and made of high-grade, high-quality and standard products.
- We have decided to expand the offered range in our product line so as to cater to all age groups for their health and overall wellness.
- We never compromise with the quality and purity our product as other imported brands did.
- We use standard Indian ingredients with no applied import duty charges and taxes thus making it a pocket friendly brand.
In today’s era, millennials and metro cities people are much more at the forefront of its knowledge because they have access to a lot more things as compared to what people had 15-20 years back, which is also important when it comes to health and nutrition, because today they are well read and want to take care of their bodies. That is why consumption of sport nutrition supplements is higher in metro cities.
- We strive creating a good bond between the company and our wise customers by providing them adequate knowledge about health and supplements.
Consumers reluctance also stems from the fear of adulteration which is high on imported products OR cases of counterfeit imports and products not approved under the Food Safety and Standards Authority of India (FSSAI) are commonplace.
- Our all products are FSSAI approved